The Country's only event that focuses exclusively on Package Printing and Production, the India Converting Show, will come to Mumbai for the first time in 2011. It will be accompanied by India Flexo Show and India Corrugated Show. The three shows comprise the converting zone at PackPlus- the total packaging, processing and supply chain event that traditionally comprises four distinct zones and is organised at New Delhi every year.
"We have separated the Converting Zone from PackPlus for this year in deference to the wishes of our exhibitors who will like to explore the western markets with us. This is like a bit of home coming for us, since we have not organised any exhibition at Mumbai since the tremendously successful maiden label event in 2002," said Neetu Arora, Director of Print-Packaging.com (P) Ltd., the organiser of niche packaging events.
The exhibition will provide an opportunity for the providers of machinery, materials and services across the entire value chain of package production-designing, pre-press, printing, converting, finishing and decoration, package designers, pre-press, converters, paper and board converting, corrugated boxes, plastic conversion, flexible packaging, finishing, labels and tags. The Narrow web segment within the converting show will have a special focus. The visitors will comprise printers and converters of flexible packaging, cartons, corrugated packaging, holograms and labels. Besides, the end users of packaging will be targeted to visit.
"The separation of the converting segment from end user packaging for a year will help us renew our focus on the distinct visitor segment that we target for our exhibitors with varying clientele. This should help us give more value to both our exhibitors and visitors not only in this show but also in the future when the event goes back into the fold of PackPlus," added Arora.
The separate converting event is also expected to bring the limelight back on BeePasha, the much loved honey bee that is the mascot of the show and represents a hard working converter.