SKINSLEEVER TACTILE VARNISH : A REVOLUTION BY SLEEVER INTERNATIONAL

The lack of interest in traditional products is a confirmed factor of the spirits segment: today’s consumers want modernity. Corporate brands are developing a trendy image, redesigning their bottles with the assistance of creators and playing with formats to win over young adults. To help them make the most of this wave of modernity, the Sleever has become a major component of alcohol brands’ marketing strategy. A distinctive shape, attractive special effects and a variety of surface finishings that invite the hand to reach out and touch the product. Sleever international recently unveiled a genuinely revolutionary solution showcasing a new facet of its innovative capacity. This 3D-effect, developed by Sleever International, features a new packaging dimension, namely, sensoriality, whose overriding purpose is to stimulate the consumers' senses and thereby get closer to them. As a result the 3D-finish has become a major component of brand marketing strategy.

SkinSleever tactile varnish: a unique, consummately delivered process 

This effect resides on the Helioflex® printing process, developed by Sleever International, which calls upon the mastery of several different printing techniques. A single printing line suffices to successively carry out rotogravure, flexography and serigraphy. The high-quality finish can feature up to 14 colors. The 3D-effect is obtained by a special outer varnish that enhances and boosts the printing volume. The process is compatible with all types of films. The operation is carried out with such precision, within a few tenths of a millimeter, that the resulting finish is superlatively subtle.

SkinSleever tactile varnish: an original, differentiation tool 

The first application of this groundbreaking solution is Cricket lighters (Swedish Match group). The number 2 player in this market was determined to set the highly competitive lighter market on fire. Five series of 8 visuals were designed by Alpha Centauri Design), on a variety of themes, among which the Bling-Bling collection, which depicts illustrations that embody this eye-catching, glamorous universe. The 3D-effect makes it possible to boost the volume of visuals, on one hand, for example, plumped up lips, whilst, on the other hand, incorporating a striking, shiny and glittery finish. The lighter is metamorphosed into a fashion statement that consumers are keen to show off. The success of the first series has been such that Cricket is already planning sequels.

Sleever International's SkinSleever® 3D varnish represents an innovative, unique technology which meets the needs of brands in search of a means to differentiate themselves by original packaging. This decorative solution undoubtedly heralds the advent of a unique packaging solution capable of evolution and suited to the needs of the most demanding markets.